From Style to Savings: How Car Wrapping Can Benefit Your Vehicle

From the moment you first get the keys to your car to the sunny afternoons you spend zipping around town and the weekends where your car guides you on long road trips, you want your vehicle to look its best. That could mean simply protecting it and making sure it looks as good as new. It could mean giving your car a bold look every few years or adding eye-catching graphics. Or maybe you want to add personal or small business branding to your vehicle.

All of these can be accomplished through car wrapping, which is an affordable way to add color and pattern while also protecting the integrity of your vehicle. It lasts up to three years, and consumers are catching on to its benefits, which span function and style. For both car connoisseurs and casual car fans alike, car wrapping is becoming a mainstay in the conversation, just like choosing the seat material or the floor mats.

According to Edmunds, “Car wraps are a fast-growing trend in vehicle customization, with a North American market that is expected to reach $10.8 billion by 2025, up from $1.62 billion in 2015.”

Want to learn more about this skyrocketing vehicle customization trend? Let’s take a closer look at what car wrapping is and five of the top car wrapping benefits that our customers enjoy.

What is Car Wrapping?

Car wrapping, which is different from other paint or paint protection film (PPF) options, involves carefully applying vinyl wrap decals over the vehicle, either totally wrapping the vehicle or intentionally placing them to create color blocks or patterns.

Designed to be easy maintenance thanks to innovative technology, car wrapping is easily applied and removed, and does not damage the original paint underneath. Car wrapping is available in practically limitless colors, as well as glossy, matte, and metallic finishes, giving your creativity full reign.

5 Benefits of Car Wrapping

Our customers choose to wrap their cars for a variety of reasons, from changing up the look to protecting the original paint and finish of the vehicle to vehicle advertising to retaining their long-term investment. Car wrapping also does not void the factory warranty on the paint, which is an added bonus, particularly when you’re using it to keep your car looking new and maintaining resale value. Here’s a closer look at the benefits.

1. Paint Protection

Car wrapping offers durability and protects against scratches, so the ideal time to apply it is while the paint is still new, though it’s never too late. As long as the paint underneath is smooth, the wrap will be, too. When it comes to scratches, a wrap will prevent them, but it will also cover them. When the wrap is removed, the paint will look as new as the day you applied the wrap.

However, it’s important to note that car wrapping does not prevent rock chips or dings. To do that, you would need to look at PPF.

2. Customize the Look of Your Car

With car wrapping, you can easily change the color of your car, without committing to paint or voiding your factory warranty. There are endless color options available and you can add texture with a matte or flat look. Want a matte red? A glossy green? It’s all on the table.

Plus, nothing on your car is off limits from being wrapped. You can cover chrome around the windows with color or highlight door handles, bumpers, mirrors, and more. You can add design options like stripes in any color, carbon fiber, matte, or glossy, and you can get creative with color, pattern, and custom graphics. Think of this as a form o creative expression on the road.

3. Ability to Switch Colors

Painting a car every time you decide you have a new favorite color could get prohibitively expensive, but wrapping your car is a more cost-effective option. You can replace the wrap every three years or whenever you’re ready for a new color since wrapping preserves the original factory paint and is easily removable without damage.

4. Great for Advertising and Branding

With the ability to apply vinyl decals with patterns or text, you can advertise your business on a company car with custom graphics and branding. You’ll build awareness and enhanced visibility while you drive around town in your own car (hello, tax write-off!), or you can create consistency among a fleet of commercial vehicles as you build your team.

5. An Affordable Way to Get a New Look

Because car wrapping doesn’t require the extensive labor and time involved with paint, it’s an inherently less expensive way to alter your vehicle aesthetics. It costs less money up front and gives you a higher return when you go to sell your car since your resale value isn’t impacted thanks to the preservation and protection of the original factory paint.

The Best Time to Wrap Is Now

Intrigued by the idea of getting a bold new look with car wrapping? The best time to wrap a car is as soon as you purchase your new vehicle, but it’s never too late. Contact Capitol Shine today to discuss the best wrapping option for your vehicle.